Neuromarketing for a better understanding of consumer needs and emotions
نویسندگان
چکیده
منابع مشابه
Neuromarketing and consumer neuroscience: contributions to neurology
BACKGROUND 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contributions to the scientific discourse from developing a biological model that tries to explain context...
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ژورنال
عنوان ژورنال: Independent Journal of Management & Production
سال: 2020
ISSN: 2236-269X,2236-269X
DOI: 10.14807/ijmp.v11i1.993